Books

Chief GFI consultant Ilan Alon, Ph.D. has written and edited some of the most widely-cited books on international business, global franchising, and franchising in China. Selected books are shown below; for a complete list of books Dr. Alon has written, visit his Amazon author page.

Global Franchising Operations Management - Ilan AlonGlobal Franchising Operations Management: Cases in International and Emerging Markets Operations

In Global Franchising Operations Management, the field’s leading expert and author brings together an unprecedented collection of in-depth cases that illuminate the field’s unexplored opportunities, key pitfalls, and proven best practices. Ilan Alon thoroughly covers key challenges from both the franchisor and franchisee perspective, teaching lessons learned by Marks and Spencer, Ruth’s Chris Steakhouse, Athlete’s Foot, Kodak, Sari Organic, and other pioneers.

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franchising-globallyFranchising Globally: Innovation, Learning and Imitation

Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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intl-franchising-coverInternational Franchising in Emerging Markets: China and Other Asian Countries

This book will be important reading for franchisors wishing to penetrate these markets as well as others allied to the industry. It provides an overview of franchising in China and other Asian countries, focusing on the legal, political, economic, and social environment in each country. Its purpose is to provide state-of-the-art franchising research on markets with great potential for long-term growth.

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global-marketingGlobal Marketing: Contemporary Theory, Practice, and Cases

Global Marketing: Contemporary Theory, Practice, and Cases provides a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multinational companies are explored and give justice to the breadth and depth of this field. Cases on well-known companies, such as Disney, Starbucks, Wal-Mart, Archer Daniels Midland (ADM), and Corona are supplemented by cases on lesser-known and smaller companies from emerging markets, such as Proton Car from Malaysia and San Lu from China.

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